What We Do

Venture Studio

From start to scale, we help businesses validate their ideas, find the right market, and achieve sustainable growth from launch and beyond.

What is a Venture Studio?

A venture studio helps take business through a holistic growth approach to envision, experiment, bootstrap, build, and scale. This process is called the Product Validation Funnel, and whether you’re in early-stage ideation or post-product-market-fit, City Innovations can help you validate your ideas, build the right thing, and get to market faster.

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Where most people think they should spend $1M building something.

Where they actually should.

Idea

Viable venture

Where they actually should.

Envision

zero > one workshop
  • Lean Startup Primer
  • Business Model Canvas
  • Business Level Assumptions
  • Hypothesis Creation for MVT
  • Metrics
  • How do you measure success?

Validate

Build / Measure / Learn
  • Running the tests (MVTs)
  • Determining outcome
  • Studying the results
  • Personas / Journeys
Business Model Research
  • Competitors
  • Features
  • Trends
  • Landscape
  • Customers

Bootstrap

Minimum Viable Product
  • Build MVP
  • Early Market Communications
  • Growth Hacking

Build

Product Market Fit
  • Feature definition for the Minimum Marketable Product (MMP)
  • Software Development of Application
  • Minimum Marketable Product (MMP)
  • Brand Image & Voice
  • Sales & Marketing Campaigns
  • Marketing Content Creation

Scale

  • Securing Series A Funding
  • Hiring Staff
  • Product Enhancements
  • Channel Development
  • Measurement Dashboard
  • New Feature Prototyping
  • Investor / Stakeholder Communications

Build the Right Thing.

Wherever you are in your startup, our Product Validation Funnel Methodology can help you test, validate, and re-calibrate until you’re certain that your idea has a solid product-market fit.

Getting from 'Idea' to 'Market Acceptance' is not a leap.

The City Innovations process first takes you from concept to first 10 customers. Together we take what we have learned to get 100 customers. And with this understanding we define features and messages that get to scale. This is why we help you design small and test to ensure the product is right before we scale. We think of it as “Scooter, Bike, Motorcycle, Car”.

The Confidence to Invest

We help you navigate capitalization with strategies, advisory services, investor communications and creative capital.

How have you funded your idea so far?

Unfunded

You have an idea for an innovative product or service. But no venture funding has been solicited because the ideas have not been defined or validated with outside advisors or prospect.

Seed

Seed funding has been reached and the idea has enough definition to develop a Minimum Marketable Product. Some validation is required to ensure Product Market Fit.

Startup

Startup financing has been secured to get the first one full-time members of the management team working on it.

1st Stage

The product or service has been fully launched, the company is 2-3 years old, but the goal now is to ramp up production and sales.

2nd Stage

The business is ready for expansion of the business. It could be as simple as increased marketing or as complex as entering new markets.

Bridge

Mezzanine financing to either prepare a company for an Initial Public Offering (IPO) to take it public. It can also be used to prepare a company for its sale to another company.

We can help Coach and Model your Idea to gain funding.

City Innovations can help you Roadmap, Prototype, Validate, and develop Go to Market Strategies to help you find investors.

Once you have begun to scale, we can be alongside your team to monitor success against goals, prototype new features and help communicate with Investors. In some ventures we can provide ongoing, Technical Leadership.

Business Growth Services

The 90 Day MVP

Want to start testing your venture idea in the market? Take your idea and core features through our lean workshop to develop your Minimal Viable Product.

Business Model Workshop

Start clarifying your digital products and ventures. With our immersive business model workshop, we’ll discover your business processes, uncover opportunities, and build the confidence to invest.

Enterprise Digital Strategy

We create digital roadmaps that support strategic initiatives and early stage budgeting — helping intrepreneurs organize and communicate digital vision while establishing buy-in with peers and leaders.

Prototyping

Need to visualize your product before moving forward? Our user experience team can help you create clickable mockups that aid in validating your venture before you invest in building the application.

Bootstrapping Application Development

With no-code/low-code frameworks, we provide early market applications to ensure product-market-fit and market acceptance with lower cost and shorter development schedules.

Growth Team

Driven by data, our growth team helps develop go-to-market tools and strategies to engage your early market customers with web, social, inbound content, and outbound marketing.

Ready to work with us?

Solve your customers’ needs by building the best-in-class business and software solution.