Let’s have a big AAI welcome for Max Juster this week. Max is a Brand Director at Anheuser-Busch. Let’s get into it.
We sit down with Max and talk about all things beer. We learn how making small changes to packaging is innovative but also changes brand perception for the consumer. Learn how market research and consumer data is used to influence what changes a brand needs to make.
Find out why we should never fall in love with an idea, why communication with your team AND the consumer is key to innovation and why you should always be focused on adding value for the consumer.
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All ideas and opinions are Max’s own and do not necessarily express the views or opinions of his employer.
