Make sure your market wants to buy what you build.

Pouring resources into a product prior to early market validation is risky. You should never have to wonder if you’re risking company resources on building the wrong thing. Not sure where to start? Sign up for our free Innovation Assessment to learn the first steps towards validating your idea.

Save valuable resources. Avoid building the wrong thing. Get started with our Innovation Assessment.

1.98 trillion dollars is wasted each year.* Wouldn’t it be nice to know you’re not wasting your time and money on building an unsuccessful product for your business?

Our Innovation Assessment is the first step to helping you validate your ideas before spending valuable resources on building the wrong thing.

During this assessment, you’ll receive an analysis on your product idea from City Innovation’s team of innovation experts. We’ll review your company and your product idea — providing you with a scorecard that helps you determine:

  • If you have the right team in place to launch your product
  • If your company is ready to launch your product
  • If your current idea is the right fit for your market
  • If you have everything you need to continue with your product idea

Here’s what you can expect.

  • 2-4 hour assessment with the City Innovations team
  • A comprehensive analysis of your company’s product idea
  • A personalized product idea scorecard helping you determine if your product is the right fit for your team, company and market
  • Actionable next steps and recommendations on how to improve your current product idea to generate success, or pivot your plan

We get it. We’ve been there before.

9 out of 10 ventures fail. And we know exactly how that feels. When our founder’s silicon valley startup failed because it was the wrong fit for the market, we took that knowledge, learned from our failure, and created proven processes and methodologies to prevent it from happening again.

Collectively, we have influenced, coached, and developed 100s of successful ventures, product launches, and startups across dozens of industries — applying our real-world successes and failures to help businesses validate their venture and align their vision in order to build the right thing, the first time around.

We know our stuff:

Over 50 years of collective experience.

Rated Top 5 Venture Studio.

Worked with Corporate clients like Herman Miller, Gordon Foods, Haworth, Steelcase, Whirlpool, and others.

Influenced, coached, been a part of 100s of successful ventures, product launches, and  startups across dozens of industries.

Questions? We’ve got answers.

This assessment is the perfect fit service-based companies looking to expand their offerings through the creation of a successful, new venture or product.

Absolutely nothing. We promise.

Approximately 2-4 hours. In order to get the most out of our time together, we’ll ask you a few preliminary questions to get the ball rolling before we meet.

After the assessment, you’ll receive a comprehensive scorecard that lets you know if you’re on track to building the right product, at the right time, for the right market.

Our scorecard addresses the following areas:

  • Team: Do you have the right team in place to launch your product?
  • Organization: Is your company in a spot where it’s ready to launch your product?
  • Market: Is your current idea the right fit for your market?
  • Product: Is this the right product to launch? Do you have what you need to continue? 

From there, you’ll receive our expert advice and recommendations on how to take your product to the next level, or if it’s time to pivot in a different direction.

Yes! We encourage several members of your team to join this assessment. Team members who will receive the most value from this include:

  • C-suite leaders in your organization
  • Product team members
  • Marketing team members
  • Technical team members

Yes! We’re happy to do this assessment remotely. However, if you’re in Grand Rapids, Michigan, or the surrounding areas, we’d love to meet in person!

Ready to meet with the team?

Fill out the form to sign up for our free Innovation Assessment.